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<\/a>Around 1995 I picked up a magazine called “Wired” and knew that graphic design was something that could be manipulated to manipulate. At the time, nothing was like Wired. They broke new grounds in typography and in design with head-scratching layouts that angered or amused, depending on your intelligence. The magazine embodied the spirit of “technology molding culture”, the very masthead they built the magazine on.<\/p>\nI remember one layout for an article had 2, 4 page spreads dedicated to just two quotes – something that will never be copied today (unless some advertiser paid huge dollars for it, or your magazine is called AdBusters). The printing was silver on silver and you had to angle the page just so to read it. Bad boy publishers indeed!<\/p>\n
Today, Wired is tired. Oh it still has some pretty cool infograpics and splashy layouts but it’s not a leader in design anymore. It may even be transforming itself to curmudgeonly, what with the stir of their last article “The Web is Dead<\/a>“. They may be displaying truth in numbers but the web never actually played to anyone’s rules. That’s another blog post. Point is, ad space and the “death” of print seems to have quieted their creative side.<\/p>\n