Tag Archives: marketing

Last Tango In Jadac

Celebs and Media

jadac

A friend who knows I’m jonesing for Dexter and Mad Men to return, sent me this online game Last Tango In Jadac, based on the Movie Network’s show ZOS (Zone of Separation). The start of the game introduces a character called Speedo Boy, from which you can guess his costume choice (played deliciously over the top by Enrico Colantoni, who geeks will know as the guy who framed Gigolo Joe in Spielberg’s A.I.), and he invites you to wander the streets of Jadac and meet his people.

Being a newbie to The Movie Network, I’m trying to get as much cool, commercial free stuff in as possible and have watched a couple ZoS to recognize the characters around the game. LTiJ is an “interactive fiction experience” that utilizes 3D graphics as navigation, which takes a bit of getting use to to move around, and Flash video that lets you interact with Jadac’s population. Stick with it and you’ll be rewarded with an almost David Lynchian web adventure: surreal, death defying, unnerving and spatially discordant. It’s probably the best form of Flash/Video marketing I’ve seen in a while.

Moving around the square you meet up with many of the characters of Jadac who all want something from you or need to give you advice, drugs or tasks to complete within the game. Ultimately you’re trying to get out of the ZoS without getting zipped up into a body bag, of which I haven’t been able to finish without finding myself getting unzipped by a couple of Canadian peacekeepers (there’s a seriously frustrating bug in the game within the Speedo Boy/Minefield part – the game refuses to recognize any keyboard commands and you instantly wander where you’re not suppose to – boom, you’re dead). While the concept isn’t new the fusion between story and discovery/exploration is worth some attention and compliments the story well. Some areas of Jadac are not safe for work – you can choose to take on the job of porno cinematographer and film a mildly graphic sex scene (men’s bum, a tit) and some are seriously depressing (dressed down scenes of white slavery) but it does have flashes of fun. The stories shift between events and areas as you wander around interacting with characters, giving you a sense of the dark, almost Catch 22 vibe of the show.

LTiJ is a great marketing tool for the show, even if you’re not a fan. It’s worth a few minutes of your time. Pro tip: If you die, stick around for the credits – the final shot is a nice behind-the-scenes look at how they filmed it.

Where’s The Guy…

Toronto, You Stupid Dick

…who is going to clean this shit up?

I really don’t give a fuck where “Fluffy” is. I do give a fuck that you’ve just made a huge mess outside the subway station, on the street corners and on the bottom of my shoes.

The last TIFF, certain dickhead marketing fucks shilling the crap movie “Weirdsville” did their sidewalk ads with an ink that is still visible to this day after a healthy Toronto winter. This shit better come off or I’m going to download your movie off the internet, burn multiple copies and toss them into the streets.