Up on Wellesley, this poor development has had a hard time of selling to the masses, due to the neighbours: Jamestown is right across the street and I guess they’re not appreciating their property values rising. When they first erected the sales office, it was tagged within hours. Then constantly paint bombed/spray painted almost nightly. Mostly stuff about how affordable housing was needed rather than gentrification.
Then this subtle attraction appeared (since gone). See the big photoshopped “condo scene” of young gay males enjoying their new patio, just there on the left of the photo? An adventurous artist added to the photo for social awareness.
15 thoughts on “Condo Marketing Makeover”
i hope defy is female, that’ll kill fab’s interest in the article.
Thanks Scott!
Check your email, I’ve replied there.
Hey there,
As the saying goes, long-time listener, first-time caller!
After three days of interviews, I’m exhausted with this ‘Dumbledore is gay’ business and, more importantly, running behind on crafting our ‘full frontal’ section in fab.
But then I saw your Star condo pictures — they’re completely awesome (big love to ‘defy’) and I’m wondering, good sir, if you might be willing to let us reprint one in fab and credit your blog. Yea or nay? Write me either way, if you would!
love it!
I wonder who this Defy is. While no Banksy, they certainly got right up there with their design.
hahaha! well done.
Hehehe
Creative defacating can be interesting as well.
I love creative defacing. That rocked.
I think the condo going up is good. No more trashy jamestown sounds good to me.
hey, i’m the only woman here… so why have none of the men noticed me?
CAUSE YOU’RE UGLY LADY.
That is pretty sweet. :O
Heh. You managed to use the word “erected.”
That’s probably the most creative defacing of commercial work I’ve ever seen. Brilliant. I wonder how many hundreds of people just walked by without noticing anything.
I love the pseudo-semi-Asian guy’s line.
nice!!
the developers didn’t appreciate the art I guess… it’s already gone.
I especially like the rainbow colour lai… nice touch guys